Every week we provide marketing services to local businesses and they pay us handsomely.
That allows us both to live pretty sweet lives here in paradise.
But before you get jealous, let me share a secret with you.
When we first started we struggled getting clients.
We HATED cold calling and lived in fear of doing it.
We didn’t have money to run expensive direct mail campaigns.
Face-to-face door knocking selling was time consuming and extremely frustrating.
So we turned to the only option left. Cold email.
We followed the so-called gurus advice and used software to scrape email addresses and send out hyped-up emails pitching our services.
We didn’t get ANY new clients. In fact, almost no one responded to our emails!
We asked other local marketers what success they’ve had with cold email and to our surprise most of them were in the same boat as us.